Why should companies use Sponsormob?
The overriding goal for companies is that advertisements = profits
If Marquette Athletics were to use Sponsormob?
Say it is the time of the year where Marquette Men's Basketball season tickets go on sale. This is the largest opportunity for Marquette athletics to make money off of season ticket sales. Marquette Athletics had Call-Back, they could increase their ticket sales. There would be advertisements for the ticket sales that show up on someones phone, then they would have the opportunity to directly call and buy their tickets. This would allow customers to buy their tickets right after they directly see the advertisement so they could get the best tickets possible.